Product Developer & Global Strategist
FiNC2015 - Current
FiNC is a digital healthcare company with an emphasis on creating timely, actionable and personalized recommendations to help individuals reach their health goals. Leveraging technology and research, FiNC provides a platform for users to understand, manage and improve their health.
- Direct a multinational team of software engineers to develop e-commerce platform using the Agile method, achieved notable results such as:
- Reduced the checkout flow from 5 to 2 steps and improved buying experience.
- Increased user engagement by tailoring UI of the product page to focus on what was most valued by the customers, and designed a personalized UX based on customer behavior.
- Improved operation speed and quality by optimizing the UI of the administrator tool.
- Decreased operational mistakes by introducing automations such as schedulers for banners and campaigns, and automations for changes made through the administrator tool.